In a nutshell, what we provide our clients is the confidence that they are accomplishing their direct marketing goals in the most efficient manner possible, not only from a "cost per piece" standpoint, but even more importantly, from a "cost per objective" standpoint. Whether we are trying to convey information clearly through government correspondence, making your telephone ring, or driving traffic to your website- we never lose our focus on making direct marketing WORK for our clients.

We are not a printing company, a design company, nor are we a mailing service- we are a direct marketing company with a single-minded focus on achieving measurable results for our clients. In order to achieve our clients’ goals in the most efficient manner possible, we maintain an in-house production facility with state of the art printing, prepress, and mailing equipment.

Direct Marketing Campaign Design: From concept to analysis, we work directly with each client to develop a direct mail campaign that will maximize advertising dollars. Our systematic approach includes:

• Defining Campaign Goals and Objectives
• Setting a Campaign Budget from 3 to 12 months
• Clarifying Target Markets and Data Modeling
• Creating a "Control" Mailing Piece, including Design, Offer and Copy
• Acquire Targeted Mailing Database
• Split Testing
• Mailing List Data Management
• Monitoring Postal Delivery
• Tabulation of Mailing Results
• Quantification of Mailing Results
• Analyzation of marketing Return On Investment
• Making Adjustments to Enhance Return on Investment

Creative Design: The Creative Team at ZipTek Services specializes in creating successful Direct Mail designs that are designed to maximize postal savings, and produce the highest response rate possible. Instead of putting the "design first", our design staff prides themselves on coordinating the goals of our clients, the regulations of the postal service, and the realities of our production environment in order to create efficient mailpieces that work.

Database Management and processing: Data is our specialty at ZipTek. If the mailing design/concept is the body of your mailing, then the address data is the heart and soul of any successful direct marketing campaign. If you do not currently maintain a marketing database, we will help you build one. If you do maintain your own database, we will help you clean it, model it, and grow it.

• C.A.S.S. Certification
• NCOA move updating
• Deduping/Merge/Purge Services
• "Do Not Mail" purging
• Presorting for postal discounts
• Modeling
• Highly targeted data acquisition
• Data appending